Theme: convivial and unpretentious with a nod to craftsmen of the past with a contemporary feel. Looking at classics in a new way.
Ingredients: local, seasonal, fresh, sustainable. Meats hormone free, wild seafood, high quality aquaculture items, free range chicken. nominal canned and frozen items.
Plating: allow ingredients to sing, color, vibrant, white plates, wooden boards, cast iron, enameled pots, natural elements
Flavors: not muddled, balanced, fresh herbs, acidity, smoke, fresh, unique, signature, exclusive
Menu: easy to read, Plain English words, balanced, concise, choices, fairly priced, perceived value, pairs well with beer and/or wine, comforting, flexible, changing,
Specials: exciting, changing, verbal/chalkboard