It's a Latino market, they carry a good amount of Latino products. You need sofrito in a jar, it's there. You need Goya stuff, it's there. You need lengua or carne asada, the butcher is there to get that for you. They carry veggies and fruit, not the best quality but it's good enough for any Latino. Oh and the diary products, fresh cheese, cojita and Mexican and Salvadoran creams are pretty cheap too!