Gift baskets are fast becomming a popular gift option, especially during the holiday season or for special occasions. The key idea behind a gift basket is that you are giving someone several smaller gifts instead of one larger one. These small items are arranged in a container and the entire package is attractively wrapped in cellophane.
Gift baskets are almost always themed. There is the traditional fruit basket. Bath products are always popular, mainly scented soaps and lotions. Baskets can be tailored to the recipients' interests — books, paper and pens for a writer or new lipstick and nail polish colors for the make-up enthusiast. Gift baskets can be either highly personalized or generic enough that anyone would enjoy receiving them.
A gift basket doesn't even have to be a basket; any container will do. This can be a chance to really highlight the theme. A gift basket for a gardening enthusiast could consist of seed packets, a nice pair of work gloves and a new gardening tool inside a terra cotta pot or a watering can. For a movie fan, wrap a few DVDs and some microwave popcorn in a fun serving bowl. The best gift baskets are stored inside something that can be used long after the contents are gone.
Source Wise Geek